Lydia has a broad experience from field reporting in conflict zones to investigations of politics and society and popular family entertainment features. Her journalistic reach and appeal grew outside of national borders quite early in her career due in part to her multi-cultural heritage.

It was as a journalist in the daily press that Lydia laid the groundwork for all of her future assignments.

In addition to her work with daily newspapers, Lydia has written for weekly and monthly publications.Eventually, Lydia made her debut in both TV and radio. One of her more memorable early assignments contributed to taking Sweden closer to Europe when she hosted the program “Europasvepet” (European Sweep) – a multicultural music and feature program from all of corners of Europe.

In addition to a long resume of journalistic work, Lydia had the lead role in the film ”Nyfiken EU” (Curious European Union) about a journalist on a mission after the New Europe. Produced and written by the famous writer and filmdirector Vilgot Sjöman.

—It was the first time I clearly and knowingly took a stand in a political question. With my heritage from both Italy and Slovenia, I could not imagine anything except a “Yes to a European Union”…everything else felt wrong, and I wanted to illustrate why.

There is nothing that moves, affects and changes like a good story. A story can impact and spur to action and even build mountains. Let me give you a reason why storytelling vs corporate speeches can win you many clients and also improve your team.

To drive a company often requires leaders to sit in front of the train and work together to pull everything and everyone in the same direction. The issue is that a company seldom has a problem free ride and continuously straight rails. Once in a while there comes a dark tunnel and in worst case there is an unseen sharp curve after a bumpy moment. Also, the people in front see and experience everything much sooner then the rest.

How can all passengers get the same view despite of where they are sitting?

All companies and organizations have a history worth telling: success stories, failures, mistakes, heroes, happy moments, visions and much more. When those truthful histories are used it can be a powerful compliment to the part of a company that cannot be communicated so clearly. One could say that corporate storytelling “humanizes” the brand and gets the organization much more united. It also eases the right recruiting, adds value to the products, services and much more.

In other words, the people in front need to go back in the train and explain the story to the rest.

Have you heard it before ? So what are you waiting for…